Build Your Digital Marketing Strategy

Open book showing 4 pillars

Does your business have a Best practice digital marketing strategy?

Start your journey towards best practice online, with the 252-page digital marketing strategy handbook for business owners and in-house marketing teams.

Meet the author.

Steve Brennan, Author & CEO of Bespoke Digital Agency in Lancashire
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Need to know more? Here's what you'll find inside.

The Five Mindsets

The book is divided into four key sections so that if your priority is to address a particular issue you can jump straight to it.

Tried & Tested Methods

The methods were developed over 20-years working with business owners and in-house teams to drive digital lead generation.

Over 25 Diagrams

Many principles are also explained in diagrammatic form to make them easier to understand and share with colleagues.

The blueprint for building your best practice digital marketing strategy.

  • Five mindsets of digital marketers
  • Four elements that are always in place
  • A foundation of great digital assets
  • Mastery in strategic digital marketers
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Learn from the best. Master the S-T-A-R formula.


Many principles are also explained in diagrammatic form to make them easier to understand and share with colleagues.


They have a better-qualified team around them than their competitors. They have skilled partners with more experience, who are fully bought in to the strategy succeeding. In the second section you learn how to assemble your team.


They have better digital assets than their competitors. It isn't possible to dominate a sector online without great assets in place to support the marketing. In the third section you learn how to audit & improve your company's digital assets.


Once foundations are in place a digital team is then able to run daily, weekly and monthly marketing and reporting routines that create the opportunity for their company to become the most visible in its sector online.

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Why wait! Start building your digital marketing strategy today.

This book shows you how to win in digital, so you can win in business.
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Daniel Priestley, author of Oversubscribed and 24 Assets
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Felicity Wingrove
Zen Communications
A lightbulb moment for businesses

“A comprehensive book which works through the process of implementing a digital marketing strategy in a business. It is aimed at business owners or in-house marketing teams who are not sure if they have a best practice approach to online lead generation.”

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Neil How
Limelight Solutions
A must in any business owners library

“I now have a rock solid plan and feel totally comfortable with our strategy. I have nothing but praise for the author. He has captured a complex topic in a really clear and compelling manner. It is a great read - an absolute must in any business owners library.”

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Keith Edmunds
Tiger Computing
Really helpful for in-house teams

“The book is of most use to those who work in, or whose businesses have in-house teams. It explains how the most successful SMEs organise their digital marketing teams and build the right strategy so their time and budget works as hard as it possibly can.”

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Now you've read the book, here's what to do next.

Request a 20-minute strategy call.
If you're an in-house B2B digital marketer these are free of charge.

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Bespoke helps B2B business build performance websites and marketing campaigns that generate consistent flows of new business leads.

Bespoke has been in digital marketing in 2001, building websites when many people didn't really understand what the internet was.

In the years since Bespoke has helped clients generate over £1bn of online revenue too.

More about Bespoke
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Free Strategy Call.

If you're a B2B marketer working in-house book a free Zoom strategy call to work through an assessment of your current approach to online lead generation. We'll compare against best practice together and you'll leave with actionable recommendations. The call is complimentary.

Book strategy call